Andy Reid, Kraft Singles partner for National Cheeseburger Day giveaway

Kansas City Chiefs head coach Andy Reid is partnering with Kraft Singles for a National Cheeseburger Day giveaway on Sept. 18. The promotion offers free Kraft Singles to fans looking to turn their burgers into cheeseburgers, according to the brand.

Fans can visit TheSingleGreatestCall.com to claim the offer.

Reid’s cheeseburger fandom has become part of his Chiefs lore. He has used cheeseburgers as postgame rewards and locker room motivation, while his phrases “Bet you a cheeseburger” and “Treat you to a cheeseburger” have become synonymous with Big Red.

The National Cheeseburger Day giveaway is the start of a season-long partnership between Reid and Kraft Singles. Each week during football season, fans can visit the website to play a pick’em-style game centered around Reid’s cheeseburger opinions and tailgate takes. Fans can either “GO FOR IT” or “CALL AN AUDIBLE” on Reid’s picks.

Participants will have opportunities to win free Kraft Singles and potentially unlock bigger prizes, including a lifetime supply of Kraft Singles and tickets to Super Bowl LXI.

According to Kraft Singles, cheeseburgers rank among the top three most popular gameday entrees among NFL fans. During football season, the brand says it sells about 77 million pounds of cheese.